The new EU packaging regulation PPWR is destroying small businesses. The EU only noticed when hundreds of them took to social media to say they suspend shipping to EU countries.

The Instagram account of the EU Commission replying to a video from Saulforged

Credits

Thanks to Michael Mullan-Jensen, Evgeny Kuznetsov, Vlad A Gouf, Fadi Mansour, Bennet Piater, Eric and Sir Galteran for supporting this podcast financially and therefore making it possible for me to produce it!

The theme music for the podcast is a track called Fight or Fall by Def Lev. Find out more about the show at fab.industries/podcast — new media, new rules!

Sources

1. Regulation (EU) 2025/40 on Packaging and Packaging Waste — PPWR, The European Union, 19 December 2024
2. Reel from Saulforged, Instagram, 8 August 2026
3. Reel from Shane Holland, Instagram, 11 August 2026
4. Reel from Sister of Claudia, Instagram, 7 August 2025
5. Die EU hat uns gefi--t! Kein Versand außerhalb Deutschlands mehr! PPWR sei Dank!, Johnny’s World, 13 August 2026
6. EU waste packaging rules: Why small businesses are worried, Deutsche Welle, 12 August 2026
7. EU’s new packaging regime locks small publishers out of single market, EUobserver, 13 August 2026
8. EU packaging law forces sellers to register in up to 27 countries, PPC Land, 11 August 2026
9. Why Many Retailers Suddenly Stop Shipping Abroad in the EU, Techbook, 13 August 2026

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